How has the US Business Media, framed US-China negotiations around technology trade: A case study of Apple Inc.
Graduate School of Arts and Sciences
Communications Theory/ Frameworks Standard
Dr. Jeanine Turner
The contemporary economic and political consequences of the United States (US) trade ban on China did not arise from a vacuum. Donald Trump, the 45th President of the United States, in 2018 invoked US trade laws to allow the executive arm of the US government impose restrictions on trade (Hufbauer, 2016) continuing the trend of political conflict that has endured over time. Notably, the US policy decision has drawn criticism for increasing the price of the major technology products produced in China like Apple Inc. Jiming & Posen (2018) notes that the new Unilateral approach by Donald Trump in dealing with trade conflict negates initial discussions with the World Trade Organizations and weakens International cooperation. Mr Xi Jinping, the Chinese leader, and President Trump met in April 2018 to commence 100 days of negotiation under the Comprehensive Economic Dialogue (CED).
As a result, most business media (New York Times, Forbes, the Washington Post) within the US, are caught in the intersection of reporting, sensitive, and conflict-related issues while striving to maintain a neutral image due to audience expectations, the outlook and interests of political actors. Most importantly, recent media coverage of the situation has shed more light on the impact of the current policy on the technology giant, Apple; below are direct quotes from online media platforms:
On Saturday, U.S. President Donald Trump indicated that he was planning another round of tariffs against China to the tune of $267 billion, which would come on top of the $200 billion in Chinese goods that the U.S. is already targeting. The President also tweeted that the escalating trade barriers could raise the prices of Apple products in the U.S. while also calling on the company to build more plants in the U.S to keep costs low. (Forbes, 2018)
Apple, is usually bulletproof as a company, but the iPhone maker is finding itself hopelessly stuck in the middle of the U.S.-China trade war — and the real shooting has only just begun.
Now, Apple is a prime beneficiary of globalism. It deploys assets where the return on investment is greatest, which means it designs products in Silicon Valley, sources components to Asia and has finished goods assembled by partners in Chinese factories. It’s a great business model — but one that President Donald Trump now wants to blow up. (The Street, 2018)
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